Things get complicated
when Senator Ortolan K. Finistirre (William H. Macy) launches a
new campaign aimed at putting a permanent dent in the tobacco industry's
goals. The idea is to print a gruesome skull-and-crossbones logo
on every pack of cigarettes; maybe then people will understand that
inhaling a puff of smoke is akin to inhaling poison. In order to
fight against this, Naylor suggests using movies as a tool to make
cigarettes appealing again. It would be like it was in the old days
of Hollywood, when stars like Humphrey Bogart and Bette Davis made
smoking seem sexy. What follows is one of the wittiest representations
of movie industry-banter I've ever seen. Naylor flies to Los Angeles
to meet with Jeff Megall (Rob Lowe), the head of a talent agency
called Entertainment Global Operations (or EGO, if you get the joke).
The two decide to make a science fiction film and have a brand of
cigarettes tie in with its release. Supposedly, the product would
be featured during an interstellar sex scene between Brad Pitt and
Catherine Zeta Jones.
But there's more to "Thank You For Smoking" than feuding
industries. This is also a very human story, and it shows through
the interaction between Naylor and his twelve-year-old son, Joey
(Cameron Bright). He's a smart, articulate young man who seems
genuinely interested in what his father does for a living, not
so much in what he endorses but in how he endorses it. A couple
of very important scenes show them engaged in fascinating conversations;
basically, Joey wants to understand the methodology behind arguing
and winning an argument (which is a skill he's rapidly developing).
He also just wants to spend more time with his father, which is
why he goes with him on his business trips. This is something
that Naylor's ex-wife, Jill (Kim Dickens), has never been thrilled
with. However, she does recognize the good relationship they share.
There's also an intriguing subplot involving Lorne Lutch (Sam
Elliot), the former Marlboro man (who supposedly only smoked Kools).
The fact that he's dying of cancer has understandably made him
bitter and resentful towards Big Tobacco, and because of this,
Naylor is sent with a suitcase full of cash. Hopefully, this will
get Lutch to keep quiet for the remainder of his life. Obviously
I can't say whether or not the money is accepted, but I will say
that the thought process behind the decision is quite original.
Naylor's people skills are used to their full extent during this
scene, especially in the way he weighs Lutch's options.
I think what makes "Thank You For Smoking" so entertaining
is its refreshing honesty and its uncompromising commentaries
on American business. And despite what some may think, it's not
a film that attempts to label any political stance as right or
wrong; neither side is entirely correct just as neither side is
entirely incorrect. It's enough to make one think about the decisions
we make. Are we influenced to try something dangerous, or are
we able to make up our own minds? There are no easy answers to
those questions, and that's exactly the point this film is trying
to make. Its ability to look beyond previously conceived notions
made this a worthwhile experience. I urge anyone of moral conviction
to see it; it may just make you look at your ideals in an entirely
different light.
- Chris Pandolfi